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  Types of Data Analytics that Companies Should Know About   What Is Data Analytics? Data analytics is the science of assessing raw data to draw conclusions about the given information. A lot of the techniques and processes of data analytics have been automated into mechanical processes and algorithms with the help of data analytics services that work over raw data for human consumption.   Understanding Data Analytics Data analytics is a broad term that covers different types of data analysis. Any type of information can be put through data analytics techniques to gain insight which can further be used to improvise previous results. Data analytics techniques can reveal trends and metrics that would otherwise have gone unnoticed or lost in the pile of information. This information can then be used to optimize processes to improve the overall efficiency of a business or system. Data analytics can do much more than point out hold-ups in the production process. You can see gaming compani